Optimise Your Website Content for Better Search Results
Writing relevant and helpful website content is one of the most effective ways to market your business.
Writing good content is beneficial to your business. It can help build your reputation which, in turn, will build trust and respect among your potential customers. Content marketing can also substantially elevate your search engine rankings.
Below are 10 ideas you should use in your content writing to help increase the chances of higher search engine rankings.
1. Relevant Content – Be sure to actually write relevant content. The more relevant your information, the more results you will see. Search engines can see through transparent attempts to mask a keyword dense sales pitch with false content.
2. Keywords, but Watch the Density – Have you ever read an article that was so loaded with keywords that it sounded ridiculously redundant? Keywords are important but just sprinkle them in so they sound natural. The first paragraph or two is the best place to disperse your keywords. After that, use other less repetitive words so as not to overstuff your content.
3. Quality Not Quantity – You’ll need to provide quality content but avoid fillers. The visitors to your site will leave if quickly if they get bored or the content is not relevant.
4. Answer Questions – When writing content, keep in mind questions people have asked you about your products/services. Provide the information needed to answer these questions. They could be used as search terms. So by including them in your content, it could result in your content showing up in those searches.
5. What Keywords to Use – Don’t just make a guess on what keywords to use for your article.Your webstats are an excellent source of what people are searching for in your category.
6. The Title is Important – Your content title should be a short summary of what the content is about. Search engines use the title to match the searches to your content. They look for certain things in the tile. The title should be relatively short. It should be an accurate summary of the actual content and it should be relevant to any searches.
7. Headings and Sub-Headings – Headings and sub-headings should be used to highlight the relevancy of your content and to create a flow to which the search engines can match up your content to the searches. Using headings will effectively present your content in a more organised and readable way as opposed to just being a bunch of words. When the search engines scan your post you want them to see what the most relevant content is and the keywords to match it with the queries. It also makes it easier for people to scan and read your content.
8. Make a List – Lists are used for basically the same reasons as headings and sub-headings. Lists help organise the content so it is more readable by both the search engines and people. It can also draw more interest to your content.
9. Spelling and Grammar – Spelling and grammar are always important. If you’re presenting yourself as a professional organisation and are expecting visitors to spend money with you, then the best way to look unprofessional is bad spelling and grammar
10. Be Human – Although you need to do what you can to optimise your content for the search engines, always remember you are writing for people. Even the search engines are learning to appreciate real natural content over artificial writing just to get higher rankings.
Search engines have the same goal as you do. They want to provide helpful relevant information and content so people will use them as their guide through the Internet. By providing this, the search engines will be more likely to recognise your writing as valuable and index you page into a prominent position.