Since Google has announced that next year they will switch to mobile indexing first, you should be busy preparing your site for this change. ‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. So if the desktop version of your site […]
Google is rolling out a huge update and causing major waves.
What’s the New Google Update This Time?
It does seem that Google is always updating, but really in the end it does come out being for the good of websites and searchers alike. This particular update seems to be similarly beneficial, but just what is […]
Mobile Space to dominate in 2015
In 2015, Google predicts that we’ll no longer hear chatter about the growth of mobile, but the all-out domination. Mobile devices in the next
year will enable two thirds of all purchases, and actually complete the transaction for half. If you’re a business that hasn’t gone mobile, you will soon […]
Optimise Your Website Content for Better Search Results
Writing relevant and helpful website content is one of the most effective ways to market your business.
Writing good content is beneficial to your business. It can help build your reputation which, in turn, will build trust and respect among your potential customers. Content marketing can also substantially […]
Mobile SEO for Australian Businesses
Many Australian business owners still think mobile SEO is exactly the same as traditional SEO. Alas, that’s just not the case. Treating them the same will not only dilute your mobile results, it could diminish efforts on both sides, because Google is giving more and more credence to good mobile […]
Today, search engine optimisation (SEO) involves many different strategies used across multiple channels including your website, social profiles, mobile campaigns and other digital properties. But as the search engines continue to upgrade and improve their algorithms, businesses must quickly adapt and make the changes necessary to stay relevant (and ranking) in the search engine […]
Google recently launched the much anticipated update to their Penguin algorithm, Penguin 2.0. Now that the dust has settled, it’s clear the impact has been fairly significant, and that Google has effectively furthered their mission to identify and penalise webspam and black hat SEO practitioners. Ultimately, although it may be frustrating to experience the […]
Safari remains number 1 mobile browser while Internet Explorer is still top for Desktops.
Apple’s iOS browser has 61.79 percent of all mobile browser Web traffic in March — a significant leap from the 55.41 percent using the browser in February, Net Applications found.
Safari had a strong lead over all the other browsers, including Android […]
SEO (Search Engine Optimisation), PPC (Pay Per Click) marketing is an field that businesses can spend precious resources attempting to master. So, it’s helpful to each marketing strategy before deciding the one that’s right for your business.
Search Engine Optimisation
The most effective marketing plans make use of both strategies. Your Return On Investment will depend […]